It’s a mouthful, but it’s a simple concept. Get people at a Toronto shopping mall to come see the new INFINITI QX50 in its natural environment. For DriveShop, we partnered with BigDeal Creative to build a surbaban home stocked with products from Amazon, where visitors could register to test-drive on-site. The house was built with printed graphics on fabric, with custom scenic backdrops built in Photoshop.
